Kit vs PosterMyWall: Which Marketing Tool Fits Your Needs?

Marketing tools have evolved dramatically over the past few years, catering to increasingly specific needs — from AI-powered automation to visually-rich content creation. Two standout platforms in this space are Kit and PosterMyWall. While Kit offers streamlined AI-driven ecommerce marketing, PosterMyWall excels as an all-in-one visual design and publishing solution.

In this in-depth comparison, we’ll analyze Kit vs PosterMyWall across their platform goals, content creation abilities, branding tools, automation strengths, collaboration support, and key use cases to help you decide which fits your business best.

1. Platform Focus and Philosophy

PosterMyWall: Visual-First Content Creation Across Channels

PosterMyWall is designed for small businesses, educators, nonprofits, and marketing teams that prioritize visual impact. Its intuitive editor and extensive template library empower non-designers to create polished visuals — including flyers, social media graphics, videos, digital signage, and emails — all in one place.

PosterMyWall isn’t just a design platform — it’s a complete marketing toolkit. Whether you're designing a promotional flyer, launching an email campaign, or updating signage across multiple store locations, it’s all possible within the same workspace.

Kit: AI Assistant for Ecommerce Growth

Kit, created by Shopify, functioned as a virtual marketing assistant helping Shopify store owners automate tasks such as running Facebook and Instagram ads, sending personalized emails, and posting on social media. Kit was designed to simplify marketing for ecommerce entrepreneurs by handling repetitive tasks with simple chat-based commands.

While Kit has since been sunsetted as a standalone product, its philosophy lives on in modern ecommerce automation tools — simplicity, automation, and AI-driven efficiency. Kit essentially acted as a bridge for small store owners to execute tasks quickly without manually managing ad dashboards or email marketing platforms.

2. Content Creation Capabilities

PosterMyWall

• Drag-and-drop design editor with access to over 1 million templates
  
  

• Supports multiple formats: flyers, videos, animated posts, emails, menus, and more
  
  

• Resize and repurpose content for different platforms in seconds
  
  

• AI copywriting assistant for content ideation and headline generation
  
  

• Create everything from Instagram Stories to printable posters, all in a single workflow
  
  

PosterMyWall’s creative versatility makes it a standout for businesses that need a regular stream of branded visuals without hiring professional designers.

Kit

• Focused on generating ads and promotional content based on store activity
  
  

• Automated email creation for new product drops and sale announcements
  
  

• No visual design tools; relied on Facebook Ads Manager and Shopify templates
  
  

• Users issued commands via Facebook Messenger or SMS to initiate tasks
  
  

Kit provided a helpful shortcut for ecommerce sellers but was not built for original content creation or brand storytelling.

3. Branding and Customization

PosterMyWall

• Brand kits to save logos, fonts, and brand colors
  
  

• Template locking to ensure consistent branding across teams or locations
  
  

• Easy duplication of branded designs across formats
  
  

• High flexibility for creative teams working with internal or client brand guides
  
  

• Ability to share editable designs via links for collaboration or handoff

PosterMyWall ensures that even the smallest business can look like a big brand, thanks to its advanced yet accessible design features.

Kit

• Limited branding capabilities
  
  

• Content generation was tied to Shopify store visuals and existing product images
  
  

• Ad visuals often auto-generated without customization options

Kit’s approach was minimal: push existing content in front of customers, rather than build custom, brand-enhancing visuals.

4. Marketing Automation and AI

PosterMyWall

• Schedule and send email campaigns directly from the platform
  
  

• Upload contact lists and monitor campaign performance (opens, clicks, unsubscribes)
  
  

• Built-in publishing tools for Facebook and other social platforms
  
  

• Ideal for promotional campaigns, seasonal messaging, and local event outreach
  
  

PosterMyWall makes it easy to set up and launch email promotions or social media posts without switching platforms. It's designed for marketers who need to get things done fast without compromising on visual quality.

Kit

• AI-powered marketing assistant that responded to simple commands like “run a Facebook ad” or “send a thank-you email”
  
  

• Integrated with Facebook, Instagram, and Shopify for seamless ecommerce automation
  
  

• Helped generate product ads and email campaigns automatically based on store triggers
  
  

• Offered post-purchase follow-up emails and retargeting suggestions

Kit was helpful for those who wanted a hands-off approach to ecommerce promotion. It took care of reminders, ad placement, and email dispatch based on store behavior. 

5. Collaboration and Team Features

PosterMyWall

• Shared folders and team workspaces
  
  

• Role-based access to manage viewing, editing, or publishing permissions
  
  

• Commenting and version control for design workflows
  
  

• Useful for organizations with multiple contributors, franchises, or distributed teams

PosterMyWall enables creative collaboration, making it ideal for teams with marketers, designers, and managers working together across departments or locations.

Kit

• Single-user focused; no real collaboration infrastructure
  
  

• Communications and commands issued from a single login

Kit was clearly built for solopreneurs. While efficient for its niche, it lacked team features that are essential for scaling businesses.

6. Use Cases: When to Choose Each Platform

PosterMyWall

• Small businesses promoting events, deals, or services across print and digital
  
  

• Churches and schools producing flyers, newsletters, and signage
  
  

• Social media managers needing video and animation content
  
  

• Franchise marketers enforcing brand consistency across locations
  
  

• Nonprofits engaging local communities with branded outreach

Kit

• Shopify sellers running simple Facebook or Instagram ad campaigns
  
  

• Ecommerce businesses seeking quick automation without complex setup
  
  

• Solo entrepreneurs who prefer chat-based AI help over full dashboards
  
  

• Users who needed help remembering to follow up or post content consistently

7. Comparison Table

Final Verdict: Which One Should You Choose?

Choose PosterMyWall if you:

• Need a design platform for visual marketing across email, social, and print
  
  

• Want flexibility in design and branding
  
  

• Collaborate with a team or operate across multiple locations
  
  

• Value having creative control and reusable templates
  
  

• Serve diverse marketing needs from digital to print in one platform

Choose Kit if you:

• Run a small Shopify store and want to automate basic ads and email campaigns
  
  

• Don’t need advanced design features
  
  

• Prefer automation over customization
  
  

• Like executing marketing actions via chat or mobile without managing dashboards